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Video Sales Letter Formula

by kobura02
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How to produce inexpensive, engaging video sales letters and triple sales 1 - Start Here Introduction If you’ve worked in marketing for any amount of time, you know all about the traditional salesletter. Probably more than you ever really wanted to know… There’s a reason that marketers have used the long–form salesletter format for generations—it works. However, as consumers and technology continue to evolve, so should the salesletter. These days, prospects aren’t too likely to read a 15-page document loaded with benefit-rich bullet points and sales–speak. I mean there have never been so many compelling reasons to be distracted, right? [...]

Twitter Ad Hacks

by kobura02
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Follow this Execution Plan to reach new prospects, generate leads and make sales using the Twitter advertising platform 1 - Start Here Message from the Author Hi all, I’m the Traffic Manager here at Digital Marketer and I’ll guide you through this execution plan along with Kristi Hines, who will introduce herself below. I started from scratch, so if that's you... don't worry. I began at Digital Marketer as an intern with hardly any knowledge of online marketing. Over the past year and a half I’ve gained invaluable experience that I can’t wait to share with all of you inside this [...]

How to Set Up Your First Facebook Page

by kobura02
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Facebook beginner?  This is for you. Create your Facebook page and get your first 100 fans and beyond. 1 - Start Here Message from the Author Hi all, I'm the Social Marketing Manager here at Digital Marketer and I'll be your guide throughout this Execution Plan. I started from scratch, just like you. I began at Digital Marketer as an intern with hardly any knowledge of online marketing. Over the past year and a half I've gained invaluable experience that I can't wait to share with all of you inside the Digital Marketer Lab. I craft, test, and implement numerous [...]

How to Get Your First 1000 Blog Subscribers and More

by kobura02
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Optimize your blog for lead capture and grab your first 1000 subscribers. 1 - Start Here Message from the Author I've been blogging for almost 10 years now and I'm thrilled to be your guide throughout this Execution Plan. I've run blogs for multi-billion dollar companies like Salesforce.com and a small SAAS company called CrazyEgg.com. I've successfully built and managed B2B and B2C blogs for dozens of companies - large and small. In this Execution Plan, I'll share everything I know about building blogs that generate money. But more importantly, if you follow this Execution Plan carefully you'll learn something [...]

9-Part Email Subscriber Win Back Campaign

by kobura02
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Win back email subscribers that have disengaged from your email list. That means higher open rates, more clicks and more traffic for YOU! 1 - Start Here How to Use This Execution Plan This email series is designed to reactivate and win back email subscribers that have disengaged from your email list. That means higher open rates, more clicks and more traffic for YOU! You'll also encourage those that are no longer interested to unsubscribe from your email list. This is part of any good email list hygiene program. Let's get started! 2 - Re-Engagement Emails How to Use This [...]

Set Up Your E-Commerce Store in a Weekend

by kobura02
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The information you need to launch an expandable, profitable e-commerce site in a matter of days, not weeks or months. 1 - Start Here About Ezra Firestone The authors of this Execution Plan relied heavily on the e-commerce trainings of Ezra Firestone. Ezra Firestone is the co-creator of the revolutionary Brown Box Formula – a fully proven training program that gives users a concrete method to create, manage and dominate Amazon.com and other e-commerce marketplaces. Ezra runs a private network of e-commerce websites and regularly consults for companies across the U.S and Canada. He is also the founder and creative [...]

Launch Your Kindle E-Book in 14 Days

by kobura02
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Authors and business owners learn multiple strategies our team has developed to push a Kindle book to the top of its category… and keep it there. 1 - Week 1: Days 1-7 Introduction As you are likely well-aware by now, Amazon’s Kindle has overtaken – and redefined the book marketplace. Now that electronic books are outselling hardcover books, authors get to keep more money and can self-publish, which makes Kindle books very appealing. Amazon is the top buyer search engine on the Internet, so if a book is ranked high, you can create a large amount of leads. In this [...]

Use LinkedIn Ads To Get New Leads and Sales

by kobura02
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Learn to create a conversion focused LinkedIn advertisement. 1 - Start Here How to Get the Most Out of your Execution Plan Understand CVO This is the most critical step in this Execution Plan. Understanding the greater strategy or context in which LinkedIn advertising fits is the difference between being frustrated and distracted by LinkedIn and using it to successfully make money. The greater strategy is called Customer Value Optimization or CVO. Your first step is to understand how LinkedIn ads fit into the CVO strategy. I urge you to begin by reading the article entitled, Customer Value Optimization: How to Build [...]

The 16-Point Landing Page Checklist

by kobura02
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Landing Pages are fundamental to digital marketing. Each time you build one go through this 16-point checklist to give your landing page the best chance to succeed. 1 - Start Here Understand CVO This is the most critical step in this Execution Plan. Understanding the greater strategy or context in which landing pages fit is the difference between being frustrated and distracted by landing pages and using them to successfully make money. The greater strategy is called Customer Value Optimization or CVO. Your first step is to understand how landing pages fit into the CVO strategy. I urge you to begin by [...]

20-Point Offer Optimization Checklist

by kobura02
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1 - Start Here Test each of these elements on every offer you make. Understand CVO This is the most critical step in this Execution Plan. Understanding the greater strategy or context in which your offer fits is the difference between the frustrated, broke marketer and the successful, money-making marketer. The greater strategy is called Customer Value Optimization or CVO. Your first step is to understand how your offer fits into the CVO strategy. I urge you to begin by reading the article entitled, Customer Value Optimization: How to Build an Unstoppable Business  Read it multiple times.  Commit it to memory. Print [...]