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Social Selling: How to Generate Leads and Sales from Social Media

Social Selling: How to Generate Leads and Sales from Social Media

by kobura02
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1 – Start Here


From the Author

russI’ve been in the digital marketing space since 2004 and I’m thrilled to be your guide throughout this Execution Plan.

I’ve run digital marketing strategy and tactics for multi-billion dollar companies like Salesforce.com and a small SAAS company called CrazyEgg.com.

I’ve built and managed digital strategies for dozens of B2B and B2C businesses – large and small.

In this Execution Plan I’ll be walking you through the strategy and tactics needed to generate leads and sales from organic social media.

Follow this Execution Plan and you’ll see how smart businesses make an impact with social channels like Facebook, Twitter, YouTube, Pinterest and LinkedIn.


Let’s get started!

~ Russ Henneb


Understand the Social Success Cycle



Understand The “Value First” Strategy




How to Use the Social Selling Execution Plan

Now that you understand the strategy behind social selling — it’s time to get tactical.

For the best results, do not try to execute on all of the following social selling tactics.

Pick one (maybe two) of the following tactics and FULLY implement the system that is taught.

Remember, much of your success in organic social media will be determined by your ability to be consistent — showing up day after day.

So, evaluate the channels available to you in this Execution Plan…

  • Pinterest
  • YouTube
  • LinkedIn
  • Twitter
  • Facebook

… choose one and fully implement what is taught.


2 – Use Pinterest


Generate Leads and Sales From Pinterest



3 – Use YouTube


Generate Leads and Sales From YouTube




4 – Use LinkedIn

Generate Leads and Sales From LinkedIn


5 – Use Facebook & Twitter

Generate Leads and Sales From Facebook and Twitter



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