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The Tripwire Offer: The 18-Step Customer Acquisition Strategy

The Tripwire Offer: The 18-Step Customer Acquisition Strategy

by kobura02
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1 – Start Here

 

Note From the Author

russI’ve been in the digital marketing space since 2004 and I’m thrilled to be your guide throughout this Execution Plan.

I’ve run digital marketing strategy and tactics for multi-billion dollar companies like Salesforce.com and a small SAAS company called CrazyEgg.com.

I’ve built and managed digital strategies for dozens of B2B and B2C businesses – large and small.

In this Execution Plan I’ll be walking you through the strategy and tactics needed to generate new buyers using a Tripwire Offer.  We use Tripwires every day in businesses we own and consult.

Follow this Execution Plan and you’ll see how smart businesses acquire customers.

Ready?

Let’s get started!

~ Russ Henneberry

 

How Digital Marketer Thinks About Traffic

 

2 – The Strategy

 

Understand the Funnel

Resources:
Customer Value Optimization Graphic

 

See Tripwire Examples

Resources:
How to Create Your First Lead Magnet
How to Build and Write your First Landing Page
DIY Ready Bracelet Kit Tripwire Offer
Survival Life Business Credit Card Offer Tripwire Offer

 

Understand the Numbers

Resources:
How to Build and Write your First Landing Page

 

ADVANCED: SLO Calculator

 

Resources:
Self Liquidating Offer Calculator

 

3 – Create Your Tripwire

 

How to Use This Section

In this section we’ll show you six different types of Tripwire Offers you can employ.

Choose one and put it on the front end of your funnel to generate new buyers.

 

 

Tripwire Offer: Physical Premium

Resources:
Ali Express

Tripwire Offer: Small But Critical

 

 

 

Tripwire Offer: Book

 

 

 

Tripwire Offer: Paid Webinar

 

Resources:
How to Build and Write your First Landing Page

Tripwire Offer: Software/Plug-in

Resources:
Facebook Flash Sale Formula

Tripwire Offer: A La Carte Service

 

 

4 – What to Do When They Say No

 

How to Use This Section

Most of the leads that see your Tripwire Offer will not buy it.

It’s time to put a follow up method in place.

In this section you’ll get access to the Gain/Logic/Fear email sequence from our flagship email marketing training — The Machine.

And, we’ll talk about a second major follow up method we use and the Execution Plan that will teach you all about it.

Let’s do this!

 

Send the Gain, Logic, Fear Email Series

Resources:
Gain/Logic/Fear Email Templates

 

 

ADVANCED: Retarget with Ads

Resources:
Boomerang Traffic Plan

 

5 – Build the Back End

 

What is a Back End?

Resources:
Customer Value Optimization article
Product Splintering article

 

 

What’s Next?

Wow!  You’ve come a long way!  Congratulations!

I bet you’re asking… now what?

Here are the Execution Plans we recommend you checking out next:
Boomerang Traffic Plan
How to Create Your First Lead Magnet
How to Build and Write Your First Landing Page
Facebook Flashsale Formula

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