Home / Uncategorized /

The Content Engine

The Content Engine

by kobura02
Comments are off for this post.

1 – Start Here

 

Note From the Author

russI’ve been in the digital marketing space since 2004 and I’m thrilled to be your guide throughout this Execution Plan.

I’ve planned and executed content strategies for multi-billion dollar companies like Salesforce.com and a small SAAS company called CrazyEgg.com.

I’ve built and managed digital strategies for dozens of B2B and B2C businesses – large and small.

I got my start in Digital Marketing in SEO and PPC but quickly realized that CONTENT is the the fundamental building block of every successful digital marketing program.

Use what you learn in this Execution Plan to plan to create high-quality content that generates leads and sales very quickly.

Ready?

Let’s get started!

Russ Henneberry
Director of Editorial
Digital Marketer

 

Why You Need Content More Than Ever

 

 

 

2 – Make an Editorial Plan

 

Create a 60 Second Editorial Plan

 

Resources

Download the Ultimate List of Blog Post Ideas

Download the Blog Content Planner

Access the How to Create Your First Lead Magnet Execution Plan

 

Flesh Out the Editorial Calendar

 

 

3 – Create Your Content

 

How to Use This Section

In this section you’ll learn to several methods of creating very high-quality content… very quickly.

Choose and use the content types that make the most sense for you and your business.

Remember, the key is to create high-quality content that can be…

  • Sent to your email subscribers to keep your list happy and healthy.
  • Used to ascend traffic to Lead Magnet opt-ins and low-dollar offers
  • Used to segment your email list and retarget with ads based on a known interest

Let’s get started!

 

Post Type: Create a Crowdsourced Post

 

 

Post Type: Content Aggregator

 

 

Post Type: Interview

 

 

Post Type: Quote Post

 

 

Post Type: Embed Reactor

 

 

Post Type: The Stat Roundup

 

 

Post Type: The YouTube Cutup

 

 

Find Writers For Your Blog

 

Insert Your Call-To-Action

 

 

4 – Repurpose, Revitalize and Resurrect

 

 

Repurpose Into Lead Magnet

 

Cross Link Often

 

Share on Social Media

 

 

5 – Set Up Traffic and Retargeting

 

 

What is Website Custom Audiences?

 

The Last Word

You’ve come a long way!  You have a quick method for creating a content plan and several ways to create content very quickly.  You also have a number of ways to repurpose top performing content.

Use that content to…

  • Keep your email list happy and healthy.
  • Ascend traffic to Lead Magnet opt-ins and low-dollar offers
  • Segment your email list and retarget with ads based on a known interest

If you have questions, let me know in the Digital Marketer Engage Facebook Group.

Russ Henneberry
Director of Editorial
Digital Marketer

Share this article

Comments are closed.