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9-Part Email Subscriber Win Back Campaign

9-Part Email Subscriber Win Back Campaign

by kobura02
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Win back email subscribers that have disengaged from your email list. That means higher open rates, more clicks and more traffic for YOU!

1 – Start Here

How to Use This Execution Plan

This email series is designed to reactivate and win back email subscribers that have disengaged from your email list. That means higher open rates, more clicks and more traffic for YOU! You’ll also encourage those that are no longer interested to unsubscribe from your email list. This is part of any good email list hygiene program. Let’s get started!

2 – Re-Engagement Emails

How to Use This Section

The following email series is designed to go out to anyone on your email list who has not opened or clicked on an email in the last 30 days.

Once someone clicks on a link in an email in this series, they should be considered re-engaged at which point they should be removed from the series.

NOTE: These emails are VERY personal…almost “folksy”. That is by design. Resist the urge to “professionalize” them or to change the “I’s” to “We’s” or anything else that will de-personalize these mails. If your readers are going to stay engaged, they need to know they’re doing business with a person…A SINGLE PERSON…not a nameless, faceless company.

Re-Engagement Email #1

This email is intentionally more subtle and doesn’t make a big deal out of the fact that they haven’t opened an email in over 30 days. It also has a little good will content in the P.S. to encourage re-engagement.  

Subj: Hello…(knock, knock)…anyone there?

It’s been a while since you’ve opened or clicked on one of my emails, so I thought I’d check in on you and let you know what you’ve “missed” in the last 30 days.

Check it out:   [Insert bulleted list of most popular blog posts, reports, videos, infographics, etc from the past 30 days…]   I know with travel, family and the daily grind of work it’s hard to stay on top of things, but you subscribed to this newsletter because you wanted [insert known benefits and desired end results]…   …so you’ll forgive me if I give you the occasional “poke” just to make sure I haven’t somehow slipped through the cracks. 🙂

Talk soon, [NAME]

P.S. I know that [XYZ PROBLEM] is something we all struggle with, so as an added gift I thought I’d let you in on my favorite [XYZ PROBLEM] resources of all time:

[LINK TO RESOURCE]   I hope you find it helpful…

Re-Engagement Email #2

(Send 2 Days After Previous Mail)

This email is a bit less subtle (note that it references it’s been over 30 days since they opened an email) but still puts the blame on outside forces.

Subj: Is this your best email address?

It’s me again…

Sorry if I’m bugging you, but it’s been over 30 days since you’ve opened or clicked on a link in one of my emails, and I’m starting to think that you’ve moved on.

Then again, according to ReturnPath.com, 30% of people change their email address annually, so there’s a chance we just don’t have your best email address on file.

So since you’re reading this right now, why not take a moment to update your contact info to the best and most current address…

…you know, the one you actually check every day. 🙂

[LINK TO UPDATE CONTACT RECORD PAGE]

By keeping your contact information up to date, you’ll continue to receive all the most current and important information on [INSERT TOPIC] straight to your inbox each and every week.

So don’t miss out!

Reactivate your subscription NOW while it’s fresh on your mind:

[LINK TO UPDATE CONTACT RECORD PAGE]

Talk soon,

[NAME]

P.S. By the way, here’s a list of some of the things you’ve missed in the last 30 days

Do me a favor…click on at least one of these links just to show me you’re alive and that you still want to receive content like this:

[Insert bulleted list of most popular blog posts, reports, videos, infographics, etc from the past 30 days…]

Re-Engagement Email #3

(Send 2 Days After Previous Mail)

This email switches gears away from the “why don’t you love me anymore” stuff into a survey siphon to encourage re-engagement. The survey itself isn’t as important as the act of re-engagement, so feel free to ask them anything. But keep it short and simple. In fact, we typically deploy a one-question survey.

OPTIONAL: On the thank you page following the survey, you can also give them a discount on a product as a “Thank you for participating” to add some monetization to this re-engagement campaign.

Subj: Are you stuck?

There are lots of things in this [industry/business/world] that can get us stuck…

So what has you stuck?

Tell me here:

LINK TO SURVEY

…so I know that I’m delivering the right kind of content to you.

Seriously, it’ll take less than 30 seconds, and it will truly “HELP ME, HELP YOU!”

Here’s that link again:

LINK TO SURVEY

It’s literally just one question, and if you help me out I just might reward you with something cool on the other side. (Hint, hint…) 🙂

Thanks in advance,

[NAME]

Re-Engagement Email #4

(Send 2 Days After Previous Mail):

This is the second email in the survey siphon campaign. As you can see it’s essentially the same offer, just positioned more as an “I need help” message than the first email.

Subj: I need your help…please

I’m burning the midnight oil to produce a new

series for you, but I want to make sure I’m covering the topics that YOU are most interested in.

Will you go here and let me know if I’m on the right track?

[LINK TO SURVEY]

If you do, you’ll not only help shape the content I send you each week…I’ll also have a little “thank you gift” waiting for you on the other side.   So can you do it now while it’s fresh on your mind?   [LINK TO SURVEY]   It’ll take less than 30 seconds (literally!!) and I will be forever grateful.

Thanks much, [NAME]

3 – Win-Back Emails

How to Use This Section

All subscribers that haven’t clicked on a link through your entire Re-Engagement Series should be placed in the following Win-Back email series.

Win-Back Email #1

(Send 3 Days After Previous Mail)

At this point the re-engagement series has ended, so if the prospect still hasn’t responded it’s time to turn up the heat. This email offers a “mystery gift” if they click on the link. The “gift” could literally be anything…a video…a special report…a product…literally anything your prospect will see as valuable.

(NOTE: Discounts and free trial offers typically aren’t seen as highly valuable. There should be no strings attached to the gift or it will lose its power.)   Also, make sure you setup a special page where you will deliver this gift as opposed to just sending them off to a random download page.   You need to acknowledge the fact that they took this step, and show appreciation for the fact that they re-engaged with you after being “gone” for so long. So when they arrive on the “free gift” page, make them feel loved and appreciated. Make them feel like they were truly missed. It sounds cheesy but it works.

NOTE: In the emails below, everywhere it says “Click this link” or “click the link”, those words should be clickable.

Subj: Was it something I said?

There’s just no easy way to say this, so I’m going to just come right out with it…   I miss your smiling face, and I loved it when you clicked “open” on my emails.   But that hasn’t happened in a while (over 30 days, to be exact) and I want you back…

So here’s what I’m willing to do…   If you click on the link below:

This one –> LINK TO MYSTERY GIFT PAGE   …

I’ll give you a mystery give worth [INSERT RETAIL VALUE OF GIFT].   More importantly, by clicking on this link you’ll be telling me that you’re still alive and interested in receiving emails from me. 🙂   And just so you’re aware, I have setup our email system to automatically remove you from our list if I don’t see any activity from your account in the next few days. I know that sounds a little harsh, but I just don’t want to send my information out to folks who aren’t reading or getting value from it.

So again…CLICK THIS LINK: LINK TO MYSTERY GIFT PAGE

Not only will you have a cool gift waiting for you on the other side, you’ll also reactivate your subscription meaning even more great stuff will be coming to you in the weeks and months to come.

See you on the other side,

[NAME]

Win-Back Email #2

(Send 1 Days After Previous Mail)

We’re still going with the mystery gift offer, but the pace has quickened. For the next few days we’ll be sending them an email each and every day with the goal being either re-engagement or unsubscribe.

Subj: Claim your “mystery gift”…

Did you get the email I sent yesterday about your “mystery gift?”

[LINK TO MYSTERY GIFT PAGE]

Here’s the deal: It’s been A WHILE since you’ve clicked on any of my emails, so in an effort to see if this is still a valid email address I’m offering to give you something extremely valuable for literally just clicking on this link:

[LINK TO MYSTERY GIFT PAGE]

That’s it…just click the link!   If this is still an active email address (and you’re still interested in hearing what I have to say) then there’s no reason not to click.   If it’s a dead account, though, or if you’re no longer interested, just keep doing nothing and I’ll be out of your hair. 🙂

But I hope that’s not the case…   You obviously subscribed for a reason, and I kind of like having you around.   So let’s stay together…what do you say?

Here’s that link again:   CLICK HERE –> [LINK TO MYSTERY GIFT PAGE]

I sincerely hope you click it.

All the best, [NAME]

Win-Back Email #3

(Send 1 Days After Previous Mail)

More of the same, but note how we’re starting to countdown to unsubscribe in the P.S.

Subj: Am I still welcome in your inbox?

I’ve noticed you haven’t opened any of my emails in a while. This makes me wonder… Am I bothering you? Are you not getting the value you expected? Or do you think you receive too few messages? Or maybe too many?

Whatever it is, I hope you still want to hear from me… If you want to keep receiving these updates, you need to click the link below:

LINK TO MYSTERY GIFT PAGE

It will lead you to a special mystery gift. No purchase, registration or anything like that required. I hope you click it. 🙂

All the best,

[NAME]   P.S. If your account doesn’t register a click in the next 48 hours, I’m going to go ahead and unsubscribe you from this list.   It’s not that I don’t want you here, but it’s been almost 6 weeks since you’ve shown any interest in the emails I’m sending you, and the last thing I want to be is “just another email” cluttering your inbox.

 

Win-Back Email #4

(Send 1 Days After Previous Mail)

We’re still offering the mystery bonus, but it’s no longer the emphasis of the email. At this point it’s all about “click or unsubscribe”.

Subj: Should we unsubscribe you?

I don’t want to keep bothering you with emails, but I don’t want to completely cut you off, either…

CLICK THIS LINK to let me know you want to keep hearing from me…   …or click the “unsubscribe” link at the bottom

No hard feelings, either way…I know that interests can change over time.

The last thing I want to do, though, is be another guy cluttering up your inbox, so if you don’t click on this link:

LINK TO MYSTERY GIFT PAGE   …I’ll assume you are no longer interested in hearing from me and remove you from our list.

(Selfishly, I hope you click the link.)

Talk soon,

[NAME]

P.S. I almost forgot…   If you do click the link you’ll find something pretty cool waiting for you on the other side. 🙂

Win-Back Email #5

(Send 1 Days After Previous Mail)

This is the last email in this win-back series.

Subj: Is this goodbye?

Unfortunately, today is the day…

I need you to confirm that you still want to receive emails from me by clicking this link:   LINK TO MYSTERY GIFT PAGE

…or you will be removed from our mailing list in 24 hours.

(Sorry if that comes off sound harsh, but I really only want to mail people who actually want to hear from me.)

Originally you subscribed to my newsletter because you wanted [insert known benefits and desired end results], but if that’s no longer the case I understand.   Interests change…   Priorities change…   People change…   If your interests and priorities have changed, no hard feelings. Just unsubscribe using the link at the bottom of this email and I won’t bug you anymore.

But if you are still interested in [insert known benefits and desired end results] and I simply slipped through the cracks somehow, you need to TAKE ACTION TODAY.

It’s simple…   Just CLICK HERE and your subscription will automatically be re-activated.

(There may also be a little gift waiting for you on the other side, but you’ll have to click to see what it is.) 🙂

Talk soon (hopefully),

[NAME]

4 – Welcome Back Email

How to Use This Section

The Welcome Back Email is to be sent any time someone clicks on a link in one of your Re-Engagement or Win-Back emails.

Welcome Back Email

Send this mail when someone is re-engaged or won back.

SUBJ: Welcome back!

Thank you for updating your information…I’m thrilled to have you as an active member again!   Here’s a link to some of the content you missed while you were on your “hiatus”:

[Insert bulleted list of most popular blog posts, reports, videos, infographics, etc from the past 30 days…]   …and here’s a “mystery gift” I want you to have to further welcome you back into the fold:

LINK TO MYSTERY GIFT PAGE

Finally, since email is less than perfect, make sure you’re also following us on Facebook and Twitter just to be sure you never miss out again:

LINK TO FACEBOOK PAGE LINK TO TWITTER PAGE

Again, it’s good to have you back. 🙂

Talk soon,

[NAME]

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