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Boomerang Traffic Plan

by kobura02
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1 - Start Here From The Author Hi all, I’m the Director of Traffic here at Digital Marketer and I’ll guide you through this execution plan. I started from scratch, so if that’s you… don’t worry. I began at Digital Marketer as an intern with hardly any knowledge of digital marketing. Over the past two years I’ve gained valuable experience that I can’t wait to share with all of you inside this execution plan. I craft, test, and implement numerous media campaigns daily so that we can share with you what works and what doesn’t. This saves you time and [...]

Set Up Your Shopify Store in a Weekend

by kobura02
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1 - Start Here   About Ezra Firestone Ezra Firestone is the co-creator of the revolutionaryChannelizer Method – a fully proven training program that gives users a concrete method to create, manage and dominate Amazon.com and other e-commerce marketplaces. Ezra runs a private network of e-commerce websites and regularly consults for companies across the U.S and Canada. He is also the founder and creative director of SmartMarketer, an information hub for do-it-yourself entrepreneurs. Ezra’s e-commerce and online businesses have given him the freedom of resources needed to help his community through non-profit work. As the head of We Are Family Manhattan, an [...]

Facebook Flash Sale Formula

by kobura02
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1 - Start Here Note From The Authors Hi all, I’m the Director of Traffic here at Digital Marketer and I’ll guide you through this execution plan. I started from scratch, so if that’s you… don’t worry. I began at Digital Marketer as an intern with hardly any knowledge of digital marketing. Over the past two years I’ve gained valuable experience that I can’t wait to share with all of you inside this execution plan. I craft, test, and implement numerous media campaigns daily so that we can share with you what works and what doesn’t. This saves you time [...]

The YouTube Guide to In-Stream Ads

by kobura02
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1 - Start Here   From The Author Hey everyone, I’m Matt Coleman, Video Marketing Manager at Digital Marketer and I’ll be guiding you through the vast opportunity available with YouTube ads. I have been with Digital Marketer close to two years and have worked with Ryan Deiss on creating compelling marketing videos that produce sales. We have created talking head videos, animated videos, screen capture videos and VSL’s that have produced a tremendous amount of sales. We have also generated tons of leads using YouTube and I can’t wait to show you the process we use to create these [...]

The Content Engine

by kobura02
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1 - Start Here   Note From the Author I’ve been in the digital marketing space since 2004 and I’m thrilled to be your guide throughout this Execution Plan. I’ve planned and executed content strategies for multi-billion dollar companies like Salesforce.com and a small SAAS company called CrazyEgg.com. I’ve built and managed digital strategies for dozens of B2B and B2C businesses – large and small. I got my start in Digital Marketing in SEO and PPC but quickly realized that CONTENT is the the fundamental building block of every successful digital marketing program. Use what you learn in this Execution Plan to [...]

Building a Promotion Gameplan

by kobura02
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1 - Start Here     From the Author Hi All! I’m John Grimshaw, Digital Marketer’s Marketing Coordinator. In this EP, I’ll be walking you through one of the most important subjects for strategic planning – creating and tracking your product promotions. I’m the Marketing Coordinator for Digital Marketer. It is my job to help plan Digital Marketer’s promotional strategy and to track the success (or failure) of each promotion. These two roles go hand in hand because an effective promotional strategy is based on two things: a strong understanding of your customer base, and hard data. In this execution [...]

The Tripwire Offer: The 18-Step Customer Acquisition Strategy

by kobura02
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1 - Start Here   Note From the Author I’ve been in the digital marketing space since 2004 and I’m thrilled to be your guide throughout this Execution Plan. I’ve run digital marketing strategy and tactics for multi-billion dollar companies like Salesforce.com and a small SAAS company called CrazyEgg.com. I’ve built and managed digital strategies for dozens of B2B and B2C businesses – large and small. In this Execution Plan I'll be walking you through the strategy and tactics needed to generate new buyers using a Tripwire Offer.  We use Tripwires every day in businesses we own and consult. Follow [...]

Traffic Avalanche: 17 Steps To Buying Dedicated Email Drops

by kobura02
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1 - Start Here   Note From the Author Hi all, I'm Amber Ewart and I'm the Vice President of Media for Associated Interests, a sister company to Digital Marketer. I handle paid traffic for properties like Survival Life, DIY Ready and Makeup Tutorials. I manage ~$300,000 in media spend for these various properties and ~$100,000 of that is spent on dedicated email drops. But don't worry, if you're just getting started you don't need a huge budget to use dedicated emails to drive traffic to your site. I'm excited to get started sharing our Standard Operating Procedure (SOP) for this fantastic [...]

How To Build and Write Your First Landing Page

by kobura02
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1 - Start Here   A Note From the Author Landing pages are a fundamental part of a winning digital marketing campaign. They're used to capture leads and convert visitors into buyers. I've been in digital marketing for nearly 10 years now and I will tell you that there is no tool more important to your success than the landing page. I've executed 100's of digital marketing campaigns for everything from mom-and-pop shops to multi-billion dollar companies.  Every one of these campaigns used landing pages. In this Execution Plan, I'll share everything I know about building landing pages that convert. [...]

Social Selling: How to Generate Leads and Sales from Social Media

by kobura02
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1 - Start Here   From the Author I’ve been in the digital marketing space since 2004 and I’m thrilled to be your guide throughout this Execution Plan. I’ve run digital marketing strategy and tactics for multi-billion dollar companies like Salesforce.com and a small SAAS company called CrazyEgg.com. I’ve built and managed digital strategies for dozens of B2B and B2C businesses – large and small. In this Execution Plan I'll be walking you through the strategy and tactics needed to generate leads and sales from organic social media. Follow this Execution Plan and you'll see how smart businesses make an [...]